The Power of One
Those of you who follow my blog every week know that I usually feature a job seeker on Facebook and the blog. This week I’m participating in Freaky Friday, a fun idea from Mallie Dein at Go Creative Go! where we trade Facebook pages for a day. As graphic designers and web designers, most Go Creative Go! fans are small business owners, so this week’s blog will be on a topic that is relevant for both job seekers and business owners: LinkedIn.
LinkedIn offers a multitude of features and benefits for professionals, and I know how to use them. I write LinkedIn profiles for job seekers and business owners. I know how to optimize key words and get a profile to 100% completeness for Signal search optimization. But I’ve been feeling overwhelmed by the volume of group email, discussion board posts, and spam. I was having trouble filtering through the noise, so I it became easy to continue pushing LinkedIn activity to the end of my to-do list, and when I finally got there I would spend hours interacting until I felt overwhelmed again. Sound familiar?
The main problem: I was lacking a clear strategy.
Earlier this week I participated in #LinkedInChat, a Twitter chat hosted by LinkedIn expert Viveka von Rosen (every Tuesday at 5 PM PST / 8 EST). After a great chat about LinkedIn ROI, Viveka asked the question:
What strategies will you put in place to improve your LinkedIn ROI?
Just that simple prompt to come up with a quick answer about my strategy forced me to really think and I came up with a plan that I am excited about – and you may be too. I’m calling it my Power of One plan. The beauty is in its simplicity:
ONE Update per day.
LinkedIn updates (similar to a Facebook status) are now searchable with Signal, so it’s important to have an ongoing stream that includes key words on topics that my target audience would be interested in. For me, that includes career and job search topics. For job seekers, it would be topics Recruiters or Hiring Managers in your industry would search for. For a small business owner, it should be related to your product or services.
ONE Answer per day.
LinkedIn answers are a way to establish your credibility as an expert in your field, as well as help out another person with a specific question. It’s a way to give back and subtly market yourself while adding value to the LinkedIn community. Just search the Answers section for questions related to your area of expertise, pick one and respond. As an added bonus, other users can vote your answers as “Best” which adds even more credibility to your expertise. Readers can then click on your picture and go straight to your profile to learn more about you.
ONE Discussion post per day.
I belong to a lot of groups (LinkedIn allows up to 50), and I find it overwhelming to keep up with the volume of posts in every group. So I’ve decided not to try. I will choose one group each day, and either respond to a Discussion Forum post, or start a new thread to generate engagement. This helps to establish relationships with other group members, as well as add value, establish credibility and get my profile seen.
ONE New Connection per day.
My strategy isn’t to reach 20,000+ connections, so this growth pace (365 new connections per year) works for me. And it’s doable. Even with my limited activity of late, I typically get at least one incoming connection request each day. However, if I don’t, I will now make it a point to invite at least one new person to connect every day. I’ll search for a LION (LinkedIn-Open-Networker), or I’ll invite someone I know from Twitter, Facebook, or interacted with somewhere else on LinkedIn. If you decide to do this too, be sure to always include a personal message with the invitation to remind the person who you are, where you know them from, and why you’d like to connect. It will make a big difference in your acceptance rate.
ONE InMail per day.
I am not a fan of spam or messages to multiple people. I prefer 1:1 personal communication that enhances a relationship. I am an open networker on LinkedIn, so I haven’t had a lot of prior communication with some of my connections. My plan is to send a short personal note to one connection per day. I’ll ask something about a recent activity or their business. Note that I will NOT be sending “please like my Facebook page” or “please follow me on Twitter” messages, as those are blatant self-promotion that tends to immediately tune people out. By showing a genuine interest in the other person, I hope that we can build a networking relationship that is beneficial for both of us.
In summary, the Power of One plan is this:
I expect this will take somewhere between 10-20 minutes each day. This simple strategy will result in over 150 interactions per month (1,825 per year), which I hope will increase my ROI in terms of LinkedIn metrics and relationships that convert to sales for me or job leads for my clients. I’ll be tracking some of the metrics suggested by Viveka von Rosen during the chat and on her blog, and I’ll post another blog after some time has passed to let you all know how those metrics have changed with this strategy.
Who’s with me? Are you up for discovering the Power of One along with me? Will you keep me updated about your ROI too?
Since I published this blog I’ve had such a great response that I’ve started a new LinkedIn group for anyone who would like to give this method a try. It is open to everyone and will be moderated to prevent spam. We can keep each other on track and share our results. Please feel free to join us: